BROADWAY MASTER PLAN
The final draft of the Broadway Master Plan has been released. You can find it here.
Some of the plan's recommendations are modest, like streetscape and infrastructure investments that will grow our tree canopy, increase shade and address flooding. A number of other strategies enhance pedestrian activity and diminish conflicts with cars, such as improved signage and wayfinding to assist navigation to municipally-owned parking. Some longer-term strategies are more ambitious, such as the introduction of a new civic open space along Broadway that will connect institutions along a green corridor. Areas of higher density are warranted where public transit and open space coalesce.
This plan was shaped by priorities established through extensive public engagement and it sets priorities for the municipality to leverage those amenities. With time, if we implement these recommendations, we can continue to build on Broadway’s historical legacy and create a thriving and mixed-use corridor with a thriving economy, and a resilient public realm as exceptional as its people
Broadway Master Plan Presented
In September, DPCD and our consulting team presented a final draft of the Broadway Master Plan. You can see the full presentation here, and a copy of the presentation is available here. Next steps will be to bring this in front of the City Council for approval, and then on to implementation. Any questions about the plan, or what’s next, please contact Tom Skwierawski.
The project’s first public meeting was held on April 1st, 2024, and was well attended with over 50 residents and small business owners present. The Broadway Master Plan Presentation led by David Gamble, identified the corridor’s strengths, weaknesses, and opportunities.
Public Survey Results
At the meeting the public survey for Broadway were officially launched.
You can find the survey results here.
Would you like to learn more about the plan? Reach out to Tom Skwierawski, Chief of Planning and Community Development, for more details.
Parking Study Draft
Additionally, a final draft of the Parking Study was presented to the City Council in August.
The City of Revere’s Department of Planning & Community Development to present updates on the Broadway Master Plan. Public Meeting to be held September 25th at Revere City Hall, City Council Chambers from 7:00 pm to 8:30 pm. For more information about the Broadway Master Plan and Parking Study, please contact John Festa at jfesta@revere.org or at 781-286-8100 ext. 20318.
Language interpretation services are available upon request. For interpretation support, please contact Tarik Maddrey at tmaddrey@revere.org by September 20th, 2024.
INITIATIVES RECENTLY COMPLETED OR UNDERWAY ALONG BROADWAY
The Local Rapid Recovery Project
In 2021, Revere received technical assistance to assess the impacts from Covid-19 and develop actionable, project-based recovery plans tailored to the unique economic challenges the Broadway corridor was experiencing.
The plan established key goals and objectives for Broadway, that have been implemented or are emerging. It has been used to advance current initiatives for Broadway that will make the commercial corridor more walkable, aesthetically pleasing, and vibrant.
Wayfinding and Branding
Broadway, despite its location and place within the community, lacks a sense of identity to its residents and to visitors to the area.
The goal of the wayfinding campaign for Broadway is to create awareness of the corridor’s amenities among residents and to intercept travelers from RT 16 and RT 60 to visit Broadway’s unique businesses, recreational areas, and to increase foot traffic within the area.
The campaign developed by the city’s planning staff, Gamble Associates and Omloop Design has been done in stages. The final design of the signage was officially approved by Revere residents and stakeholders who participated in the ‘Branding Broadway Wayfinding Survey’ conducted in July of 2023.
A sample of the signage to be installed is displayed below; District, Parking and Vehicular Directional signage will be rounded with Revere’s iconic ‘Blue’ and green color patterns.
District Discs
were favorably voted in and will be used to redefine Broadway into three areas, North, Central and South. A sample of the discs are illustrated below:
Partial funds are in place to implement this project, with full funding anticipated in late 2024. Contingent on grant funding, the City anticipates implementing some or all of the Broadway wayfinding work in 2024.
City of Revere Commercial District Design Guidelines
The City of Revere’s Commercial Districts Design Guidelines developed by Gamble Associates and Omloop Design Firm provides design guidance and illustrations to preserve the individuality of Revere’s small businesses, enhancing buildings and public realm interface to stimulate economic growth. The guidelines identify nine design principles and include summaries and examples of each principle for business and property owners to explore and consider when refacing their building.
Gamble Associates and Omloop, provided design consulting services to 30 businesses on Broadway and Shirley Avenue that applied for the city’s Storefront and Signage Program. The design principles illustrated in the guidelines will be applied to the facades of small businesses on Broadway beginning in the spring.